As the Mexican mango season moves into the final phase; the Sinaloa Keitt mango season, Crespo’s Summer Mango Mania, officially winds down.
Crespo Organic Summer Mango Mania
#MuchosMangoes, is Crespo’s most beloved marketing campaign. It’s the collision point between Crespo’s peak mango production in Nayarit & Sinaloa and the height of consumer demand, a.k.a SUMMER TIME! For two months, in the heat of the summer, between mid-June and mid-August, while orchards are most copious, a Crespo Organic Mango Mania frenzy ensues.
The campaign’s success this season has been affirmed through increased sales & escalated consumer excitement for the category, the brand as well as Crespo’s direct trade route, from orchard to table. Sweet price points on over 6 different varietals were coupled with educating, exciting, engaging and enticing marketing, both in store and digitally. There were mango seminars, contests, cooking classes, social media rousing, tastings & demos and just plain old big, bold displays of #MuchosMangoes.
“Product education is vital for consumers to have a good eating and cooking experience. Crespo Organic has one of the finest websites I have ever seen for recipe ideas, video presentations, resource info and consumer education, in mangoes or any other commodity. When you have a good product, like Crespo Mangoes, offering consistent sizing and quality with an exceptionally nice label/ box/package, at a great price, and one that offers consumer usage information, promote it! Crespo Organic Summer Mango Mania is a fantastic opportunity for retailers, says Brian Dey; Senior Merchandisor and Natural Food Stores Coordinator at Four Seasons Produce in Ephrata, CA.
Keitt mangoes
The Mango Mania momentum continues as Crespo Organic enters into the final varietal of the Sinaloa season, Keitt mangoes! A continued voluminous supply is predicted for the next 2-3 weeks with retail preferred sizing of 8-9-10 and 12cnts before the Crespo brand makes its final move into the Los Mochis region where larger organic fruit is predicted to finish off the Mexican season.
For more information, please contact:
Nissa Pierson
CRESPO
Tel: +1 347 306 3286