“We’re quickly switching to Dutch sprouts”

The harvest of Dutch sprouts has started, and expectations for the new season are high. “The harvest looks perfect,” says Menno Molenaar from Van Oers United while he walks through one of the fields. “Of course, we are still in the prime corner. Crops are young and not yet fully grown, so yields are still limited. But at least the crops weren’t affected (yet) by drought or wetness.”

Although the Dutch season is starting, sprouts haven’t been a seasonal product for Van Oers United for years. “We are therefore not starting up the market. Our customers want sprouts on their shelves year-round, and our business model is tuned to that. We make sure we can supply sprouts year-round, and to that end, we are always shifting the emphasis from one country of origin to another. During the period when the Netherlands isn’t in production, we buy from our own production locations in Morocco and France. It’s therefore all going according to plan. France has just finished its season, so now we can switch to the Dutch production,” Menno explains.