Consumer awareness to be raised for French fruit and vegetables under crisis

Currently the situation is difficult for many products in France. Apricots, melons and carrots have been declared in crisis (melons 21 days ago and carrots 29 days ago). Other products that have abnormally low prices at the moment include cucumbers and tomatoes. A €350,000 budget has been released to carry out a marketing campaign for melons, apricots, carrots and leeks. The campaign consists of four 10 second video clips that are aired on TF1 and France Télévisions between the 24th July- 6th August. The campaign is 80% financed by the government (€280,000 via FranceAgriMer) and 20% by the fruit and vegetable inter-professional associations. The French tomato and cucumber PDO’s are calling on the sector to rally together for these products, particularly cucumbers, which are seeing the second harvest enter full production.