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Launch China Association for Consumer Products Quality and Safety Promotion

China: "Quality and safety ensured for agricultural trade"

On 25 July 2017, the signing ceremony of the strategic collaboration agreement "quality and safety ensured for agricultural trade" took place in Shenzhen. 

The aim of the collaboration is to increase the quality of Chinese products exported abroad, and strengthen trust in Chinese's export. 

The ceremony was held by the China Association for Consumer Products Quality and Safety Promotion; the China Import and Export Biological Safety Research Association; Shenzhen Kingship Co Ltd; and the Agricultural Produce Export Quality and Safety Brand Alliance. 

At the National Bureau of Quality Inspection, honoured guests witnessed the ceremony, such as the agricultural representative of the South African embassy in China, as well as leaders of Shenzhen and industry experts.


The signing ceremony

The ceremony was divided into three parts: the China Association for Consumer Products Quality and Safety Promotion, and the Shenzhen Kingship Co Ltd, signed a collaboration agreement for "the establishment of the "Agricultural Produce Export Quality and Safety Brand Alliance". 

In addition, a "collaboration memorandum" with the China Import and Export Biological Safety Research Association was signed, and an "Agricultural Produce Export Quality and Safety guarantee" with ten companies from the "Agricultural Produce Export Quality and Safety Brand Alliance".


Mr. Li Hanqing, chairman of Kingship, gives a speech

Li Hanqing, chairman of Shenzhen Kingship, explained that the Agricultural Produce Export Quality and Safety Brand Alliance is a large export platform for national high end fruit brands. 

Members are approved producers of food products for export, spread all over the country. Its aim is to create international high quality agricultural produce brands. From August this year, the first batches of pears and apples from ten members of the Brand Alliance will be exported to America, Chile and Europe under the brand of the Alliance, which represents safety, quality, recognition and choice.

Visit them at Asia Fruit Logistica: Hall 3B / S-17J

Li Hanqing (chairman)
Shenzhen Kingship Co., Ltd.
Phone: +86 755 2585 7678

Publication date: 8/10/2017


 


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