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Don Limón:

“The supply chain is so complex, dynamic and changing”

Don Limón’s new office in Rotterdam, the Netherlands, has a very strong focus on South African fruit. “We are happy with the season so far even though we had some quality issues on the Navels earlier this season”, says Andreas Schindler, one of the company’s CEO’s.
This office, which has always received goods for the European market, is fully operational and now does its own quality control in addition to the external quality control measures taken. They have various warehouses, with specific storage specifications, for their different products. “We can optimize the process, finding specific solutions to specific problems”, says Andreas.

Oranges South Africa
It is mid-season for South African navels. Edrich Burger, who handles Don Limón’s international marketing from this country says the decay recently being found in Navels is “more or less expected”,  therefore they were prepared to handle the situation in the best possible way.
"The Navel season has been short due to these quality issues, causing the demand for Navels in the market to be fairly good. We are excited to move over to the Valencia season.”

Learning curve
Don Limón has been in the fruit distribution business for 60 years, but Andreas says it is a continuous learning curve. “We are learning about little changes that make a big impact”, says Andreas. “Still after 60 years in the business, there are still so many things we do not know yet. “ When we start to really focus on a product I am always impressed about the number of details around the supply chain, it is so complex, dynamic and changing. We need to be flexible in order to adapt to the waves of the market and be able to evolve at the same time.” Says Andreas

Promotional video
Don Limón’s has been using promotional videos for 2 years – with great success.  A higher quality of  visual aid is a new approach by the company for marketing, advertising and branding their fruits. Andreas says they decided to do this as there was a strong demand from their customers to understand how the business works. The video about India is on this level of visual material.

He adds that they use an holistic approach to manage their business – starting in the breeding, fields packing, warehousing, repacking,  troubleshooting and transportation to the retailer central warehouse.

The business model is based on bridging the gaps between the chaotic world of small producer  in the southern hemisphere with the high sophisticated logistic centers of the retail companies in Europe, North America, the Middle East and Asia.
For more information:
Andreas Schindler
Pilz Schindler GmbH
Tel: +49  0 40 3095499 45
Mob: +49  0 171 8583 211

Publication date: 7/21/2017
Author: Sander Bruins Slot
Copyright: www.freshplaza.com


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