Keelings increases yearly supply consistency with help from Frigo Breda
Orchestrating the timely movement of fresh produce is critical and this task is arranged by the logistics office in St. Margaret’s. It’s to this location that all produce arrives, both from Keelings' own farms, as well as from its various suppliers worldwide.
Global shipments by sea, air and rail are co-ordinated by the company through its logistics partner Easy Fresh. Easy Fresh Ireland is 100% subsidiary of Frigo Breda, which is one of the 4 shareholders of Easy Fresh.
On arrival at St. Margaret’s all produce is subjected to a robust process of checking specifications and quality control. Orders are then picked and packed for distribution to Keeling’s customers throughout the length and breadth of the country. While different modes of transport are used to bring products into Ireland depending on where the fruit, vegetables or flowers originate, everything arrives into - and leaves - St. Margaret’s by road.
Some may wonder if transport is not Keelings' core business, why does it run trucks at all? General Manager Michael Murphy explains:
"The Keeling family want their customers to have that sense of ownership. Our own farms, our own fresh picked produce, our own drivers in our own vehicles. It is one of the unique selling points of the business."
Economy
Michael is optimistic about the future of the Irish economy. While he is under no illusions he has a sincere belief about “what we can achieve as a country”, though he does note that the biggest challenge for every business in Ireland is to become Brexit-proof.
"The Irish consumer has become more aware over the years, and they expect and demand the best quality. Quality has been the cornerstone of how the business has progressed over the years,” summed up Michael. “If Keelings was not delivering a quality product it would not be as big as it is today."
For more information:
Erik Janse
Frigo Breda Forwarding
Tel: +31 (0)76 820 09 88
erik.janse@frigobreda.com
www.frigobreda.com