The company's blackberry season starts on August 15 and, depending on the time it takes, the season ends in early June. "We export our fruits throughout Europe, for example to Russia, the Netherlands, Spain, and Italy, among other places. At the moment, we have doubled our export volumes every season. We've been able to do this because of an increase in production and because there's also been an increase in demand. Next season we expect to continue this trend in blackberries, but also add new products to our European export, such as strawberries and blueberries," she said.
Hoflack also said that they had exported some strawberries and blueberries, but that they preferred to increase volumes. "We are in contact with several customers in Europe to start the season with them importing product." The blueberry season begins in October and ends in mid-June, and Hoflack believes they should be competitive against other producing countries, such as Peru, Argentina, and Chile. "We are adjusting our prices according to demand, but we have different markets. They send larger volumes and often by sea, and with different qualities. No matter what we send to Europe, we collect the best quality fruits to make sure that the clients receive the best fruits."
Strawberry production begins in late September or early October and ends in March. "The season might last longer, but it will always depend on prices," said Hoflack. "If we have a good price we can continue producing fruit until April." The problem is that when the US strawberry comes into the market prices drop and producers prefer to sell their strawberries to the freezers, instead of selling them fresh.
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