Delisher has been available on the market since 1st of September 2016. This cherry plum truss variety has a unique appeal that combines excellent taste with excellent appearance and convenience.
Characteristics
- Taste: The unique combination of sweetness and acidity create a nice first bite with a long taste experience
- Appearance: A mini plum truss variety that combines the best of both worlds “snacking on the vine”
- Convenience: The strong fitting on the truss makes it easy for the shopper to get a complete truss at home without losing fruits during the transport
Before and during the launch period, De Ruiter conducted several consumer taste sessions in different European countries. Consumer feedback confirmed the proposition as number 1 cherry plum tomato in a premium segment. In the first 9 months, the variety is already listed – or will be listed soon – in the premium range of retailers in more than 9 countries.
Exclusivity
De Ruiter opted for a specific grower exclusivity approach. Only a small and exclusive group of high tech growers have acquired the privilege of growing Delisher. Those growers team up in a De Ruiter Delisher VIP Club. This approach makes it attractive for trade partners to find opportunities to start with Delisher and create branded packaging like the examples shown.
For more information about Delisher and all partners from De Ruiter:
Nico van Vliet
Trade Partnership Manager Benelux and DACH Countries
Monsanto Company
Vegetable Seeds Division
+31 (0) 105292415 Office
+31 (0) 623034317 Mobile
Nico.van.vliet@monsanto.com
Sharon MacGregor
Open field UK & Nordics Sales & Trade Partnership Manager
Monsanto UK Ltd
+44 7974 412 133 / +44 1903 267 390