The old adage “an apple a day, keeps the doctor away” is a lifestyle approach that Brooke High School students take seriously, especially when it comes to food options available at school. As part of an exciting awareness-building, mobile sampling campaign in Boston throughout July, T&G Global has helped make their intentions a reality.
Before summer break, students in the Cooking Club at Brooke submitted a request to school administration to provide a salad bar in the school’s cafeteria, citing their desire for more fresh produce options to be made available at lunch.
Students from Brooke High School alongside Brock Nemecek, far right, regional marketing manager for ENZAFRUIT Products Inc.
T&G Global, which grows and sells Envy™ apples in the U.S. and other key markets, learned about the students’ request and is partnering with the United Fresh Start Foundation, a founding partner of the national Salad Bars to Schools™ initiative, to donate a salad bar that will enable Brooke High School to offer a variety of fresh fruit and vegetables during their lunch service. T&G Global, whose team members presented the donation to Brooke High School students on July 13, will also deliver fresh supplies of Envy™ apples to the school throughout the year.
Simultaneously, Envy™ apples’ Summer Roadshow Tour is making high-profile appearances in the Boston area, transforming more apple lovers into true believers by introducing taste buds to Envy™’ apple’s memorable sweetness and delicate crispness. Staging sampling events at select retail locations and high traffic public areas, the Envy™ Summer Roadshow is driving increased purchase, and heightening interest at point-of-sale and through innovative social media and one-on-one engagement.
To add to the excitement, T&G Global is giving away $200 Visa Gift Cards and a shipment of Envy™ apples to samplers each week. Plus, participants can enter a sweepstakes to win a grand prize of $2,500 along with a shipment of Envy™ apples.
Envy welcomed the opportunity to present the salad bar as part of its integrated campaign, and reward young consumers committed to influencing healthy eating among their peers.
“The salad bar initiative is 100% driven by the students and their own motivation to eat healthier. We tested a pre-packaged salad program this year, which was very popular, but we heard from students that they wanted to elevate it to a ‘fresher level’ with additional produce choices and the ability to customize their own salads,” said Corey Yarbrough, Founding Director of Operations, Brooke High School at Brooke Charter Schools. “Offering a salad bar is something the administration fully supports, and we are so appreciative to T&G Global and Envy™ apples for helping make this possible.”
The salad bar addition is a pilot program that Brooke Charter Schools is testing at its High School campus and will consider extending to its three other K-8 campuses.
“At T&G Global, we are delighted to support programs that encourage everyone to choose fresh fruits and vegetables,” said Joe Barsi, President, T&G Global North America. “The eating habits that students develop in school can last a lifetime, so having the opportunity to feature Envy™ apples on their plates alongside other fresh foods is an honor, and one that we believe will benefit them long after graduation.”
T&G Global will continue its journey to build fresh produce consumption locally throughout July and in other markets later in the year.
Envy™ apples are available year-round via domestic and import crops and are offered exclusively by Oppy, CMI Orchards, and Rainier Fruit Company. Retail partners are encouraged to visit https://envyapples.com/en/roadshow for more information and to contact their Envy™ apples sales representative to learn about opportunities to participate in future roadshow events.