Fresh Alliance launches Margaritaville™ limes

Tomato, bell pepper and cucumber grower/shipper, Fresh Alliance, has announced their plans to launch a premium line of Persian limes packed under the Margaritaville brand. The brand will launch in Mid-August, with the introduction of a one pound grab and go re-sealable bag.

“The lime category is growing but underdeveloped,” says Bob Hartmann, Managing Partner with Fresh Alliance. “Our new grab and go Margaritaville lime bag brings something new and exciting to the category. We start with premium quality fruit, we pack to order to ensure freshness, and we are able to offer banner specific marketing programs through our partnership with Margaritaville.”

This product introduction has been a labour of love, the company explains. “We’ve been working on this concept for over a year. Now that the launch is weeks away, we couldn’t be happier. The grab and go bag looks great and will definitely stimulate impulse sales. The bag also allows us to directly speak to consumers about usage ideas, which will encourage repeat purchases.”

For more information:
Robert Hartmann
Fresh Alliance
Tel: +1 618 307 7370
bob@freshalliancellc.com
www.freshalliancellc.com