Job offersmore »
- Technical Sales Representative Trainee - Ancaster, Ontario
- International Account Manager City Farming - Horticulture LED Solutions
- CEO for a leading Agri-Business working on an international basis
- Greenhouse Operations Lead - Alberta, Canada
- Commercial Head Grower - Newark, NJ (USA)
- IPM & Pollination Specialist (ornamentals) - Western Europe
- Regional Sales Manager - USA
- General Manager Operations - Australia
- International Account manager Horticulture LED Solutions - Netherlands
- Plant Specialist Horticulture Northern Europe
Top 5 - yesterday
Top 5 - last week
- "We are building a global brand, it's not just about selling apples"
- "Our Kissabel apples go beyond offering a new variety"
- “An auction is a good way to sell large volumes in a short time”
- Accu-Label customizes labeling solutions and introduces new tray labeler
- “Our Edipeel product keeps ripe avocados ripe for twice as long”
Top 5 - last month
- Dominican Republic evaluates damage after Hurricane Maria
- India: New packaging technologies for South America
- California company celebrates 10 years of attending PMA’s Fresh Summit
- "We hope the arrival of Spanish lemons will reactivate the market in Europe"
- Peru: French company is interested in dried organic produce
Exchange ratesmore »
Willem van Rooij, Hispalco:
"Stone fruit market oversupplied, we can only define ourselves with platerinas"
There is an oversupply of Spanish stone fruit at the moment, with supply from Llerida, Huesca and Murcia. "We saw it coming and therefore sold more in the early season, but are now slowing down a little. We are focusing on the top segment in the market with our brand Monna Lisa, but this quality selection has to be paid for," concludes Willem van Rooij of the Spanish company Hispalco.
"At the moment the supply of nectarines, paraguayos and peaches is so large there is little to be made. Platerinas are the exception. They aren't offered everywhere, so we can define ourselves on the market with them," says Willem. "The round peaches are sold reasonabyl on the domestic Spanish market, but are largely pushed out by the paraguayos on the export markets."
Hispalco focuses on the export to European customers, but also sells to selected overseas customers in Canada, the United States, Saudi Arabia and China. "When we have to push to sell Monna Lisa we prefer to switch to products with which we can make reasonable prices. This is more difficult with melons, but we also sell Spanish and Italian grapes and Dutch peppers under this top brand," says Willem.
Hispalco also carries French peaches and nectarines in their own brand Joconde. "We are defining in this and get better prices for the quality and flavour!"
Publication date: 7/11/2017
Receive the daily newsletter in your email for free | Click here
Other news in this sector: