US Kanzi® sales expected to peak over next few weeks
According to Robb Myers, Vice President of Sales oversees the apple import program on behalf of CMI Orchards, over the last couple of years, retailers have really discovered how branded apples like Kanzi energize the category during the summer months.
“Sales have doubled so far this season with Kanzi and we fully expect the strong sales of Kanzi to continue through August with our Southern Hemisphere imports.”
Myers says that over the last couple of years many retailers have utilized Kanzi during the summer months to create excitement within the category. “We know apples like Red Delicious, Gala, Honeycrisp and Pink Lady create a foundation for the category. But we’re seeing retailers drive transaction size and incremental dollars by invigorating consumer interest in the category at a time when apple sales normally decline,” he said.
“Summer is a great time for retailers that have never tried Kanzi to jump in,” said Myers. “In summer, some consumers tend to abandon the category simply because many apple varieties disappear from shelves as the crops run out. Our customers’ sales results show that introducing import Kanzi can provide a strong boost in sales.”
Myers cites Nielsen sales data, showing that over the past 52 weeks through June 1, Kanzi sales are up by 103% with more than 9,000 stores putting Kanzi on supermarket shelves. Kanzi was also ranked in the top 20 for sales in U.S. supermarkets with a dollar gain exceeding 100%. Last year during July alone, nearly 1,500 supermarkets added Kanzi to their category mix.
For more information:
Linda McFarland
CMI Orchards
Tel: +1 509 888 3418
lindam@cmiorchards.com
www.cmiorchards.com