"Unfavourable weather conditions meant Australian growers were 4-5 weeks late with the harvest, it also meant that some of the grapes did not meet the required sugar levels and maturity in the most suitable time frame," explains Adrian Cordoma from Cordoma International Pty. "There was a glut of fruit on the market in mid to late season."
Australian growers pride themselves on high quality fruit with great taste, but according to Adrian this was hard to achieve this season due to the unfavourable weather conditions.
“Some of our new and exciting markets, Japan & Korea were not so prosperous as expected, leverage was marginalised with the Chilean season being earlier than normal meaning, strategically, we did not find the right fit to push volume at good price levels, while the Chileans were full steam ahead with secure programs and competitive prices. The Chinese market was also very difficult at times, with movement slower than anticipated off the back of a bumper season."
According to Adrian the reality is that Australian growers who have an early season face mounting pressure, having the need to control crop loads and service the large demand that was awaiting supply. Also the growing fear of harsh late season weather conditions is at the top of everyone's mind. "Yes, the maturity levels may not have been as great compared to previous years, but looking at it from a realistic perspective, Table Grape growers in Australia are put to the test when it comes to the balancing act."
"Every year we learn more and more about our key markets, so lets hope long term we can use the previous year's experience to build a strong foundation to create an infinite demand for our product by delivering what we are globally renowned for, which is sweet & crunchy eating grapes."
Adrian said that the domestic market is always a safe bet but can’t move the required volume and prices were marginal as now the Australian grape industry has multiplied. 'It only takes a quick drive around the Table Grape growing district to realise that if we don’t maintain export markets we could all be revising our scaling up plans."
"Looking forward to next season, Australian growers & exporters need to redeem and maintain our strong position in the market to create greater opportunities in the future. Its easier said than done, but should be a short term goal. The ATGA has worked incredibly hard to create the stage to perform with improved protocols and marketing strategies so I hope all involved can play an active part to capitalise as a collective.
"The main positive to come out of this season is that exporters have begun to explore new markets and our main market, China, is becoming a little bit more lucrative to different variety and pack types plus it feels like new varieties are starting to make an impact on the market keeping our industry nimble.”
For more information:
Adrian Cordoma
Cordoma International
Tel: +61 35026 9356
Email: adrian@cordoma.com.au