Valter Monari, President of the consortium, explained that "demand for premium quality produce was good regardless of the price. Average-quality produce didn't do as well, as volumes were abundant. Things were difficult at the start, but they have picked up."
Monari also commented the distribution of cherry cups along the Riviera Romagnola. "They are very popular, but it's only a means to promote the produce, we don't sell huge volumes using this method. Thanks to it, foreign markets such as Berlin also started to ask for our fruit."
Poster promoting cherries in cups.
Demand was also good in Switzerland and the Arab Emirates, where prices are good and so they are worth reaching. The produce is shipped by air to the Middle East, where it's not so much a question of prices but rather of quality.
Chilean cherries in Beijing (January 2017, photo by FreshPlaza)
Consorzio Ciliegia di Vignola Igp
Via dell'Agricoltura 1,
41058 Vignola (Modena)