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Luca Battaglio:

Italy: “Growth in Asia positive for European importers”

Increasing demand in emerging markets, such as Asia, is also advantageous for European importers, according to Luca Battaglio of the Italian group of importers. Additionally, he also talks about other trends on the market, such as conservatism in Italy, which is slowing the rise of, for example, organic products.



Battaglio imports and markets a wide range of mostly overseas fruit. The company’s expertise is in bananas and pineapples. “The management organisation of the company allowed us to successfully grow on overseas markets,” Luca says. To that end, they are constantly looking for year-round supplies of quality fruit. That results in a “safe network of reliable partners.” Divided over Turin and Rome, Battaglio has 23,000 m2 of storage. Besides, the group has two warehouses at the Centro Agro Alimentare in Turin and Rome. Annually, more than 130,000 tonnes of fruit is marketed by the company.





Battaglio Spa, with a turnover amounting to 156 million euro in 2016, is part of the Battaglio Group. Agricola Don Camillo in Emilia Romagna and Di Donna Trade in Apulia are also part of the group. The group has a turnover of more than 217 million euro and employs 500 people.



The market for organic products is growing, but is still a niche market. “The market is growing slowly,” Luca explains. “It’s still a niche, because we are conservative.” That conservatism is also seen in other segments. “We are mainly importers, but we can confirm that the Italian market is conservative. We also see positive signs.”



For the market situation, Luca expects effects such as climate change and growing demand from emerging economies can positively contribute to the market and the sector. “Climate change will definitely have an effect on the market, but it’s also resulting in more opportunities for the good growers who are investing in research and development,” Luca says. “The growth in Asia will become a positive trend for exporters and European importers. Fruit comes to Europe because of stable and reliable import programmes, not by accident. Hopefully, there will be fewer opportunities for unreliable players.”

More information:
Luca Battaglio
Battaglio SpA
Interporto SITO Nord
Tredicesima Strada, 1
10040 Rivalta di Torino - Italy
Tel.: +39 011 3494444
Email: marketing@battaglio.it
Web: www.battaglio.it