“Amaize™ sweet corn, the extremely rare white sweet corn known for its incredible sweetness and perfect crunch, returns after receiving a phenomenal consumer response in 2016,” says George Crookham, CEO of Crookham Company. “Fans call it the best sweet corn ever!” Amaize will be available for a limited time this summer, exclusively at select retailers across the US and Canada.
Amaize was discovered in 1989 by two breeders at Crookham Company, George Crookham and Bruce Hobdey. The pair began working on perfecting the taste and texture of Amaize after experiencing a type of corn with a pop and crunch that differentiated itself from the textures of other corns. Using non-GMO breeding methods, Crookham and Hobdey perfected Amaize after 23 years and 10,000 variations of testing.
“Amaize truly is our best product and continues to win consumers over every season,” said Crookham. “We are excited to enter into another great season, and are confident we will provide our customers with the best sweet corn ever.”
Since Amaize’s introduction, the program has grown significantly to include additional participating retail locations each year. Amaize is supported at retail this year with an extensive marketing program including point of sale signage, in-store demos, blogger outreach and a public relations campaign featuring George Crookham himself visiting select retailers and making local media appearances.
Conctact:
Ashley Pierce
Golden Sun Marketing
Tel: (507) 475-3433