The aubergine has survived a difficult start to the season. "It has improved since April", says Patrick van Schetsen, salesperson for Purple Pride. "Despite high production, prices are currently at a good level. The actions over the past few years have ensured their scarcity. Spain has all but left the market, meaning nearly all the retailers are looking at the Dutch product."
"The acreage was smaller in the Netherlands this year and this was good for prices. The aubergine prices are now between 80 and 90 cents, with highs in the last week of EUR 1,20-1,30 euro. There is wide demand, with the Netherlands, Scandinavia, Germany and the United Kingdom remaining the largest sales outlets for our aubergines. In addition, there is also good demand from Eastern Europe", says Patrick."How the market will develop in the coming weeks, depends largely on production. This was high last week and this week, but we are not expecting it to increase. Of course, the holidays are traditionally difficult, but I am positive about the coming period', says Patrick. "The demand for specialty aubergines is also good. This means we hardly have product for the free market."
With a goal of 20 million kg aubergines per year, divided over five farms, Purple Pride is the largest deliverer of aubergines in North Western Europe. The sales and marketing of Purple Pride aubergines is dine via DOOR Partners BV, the sales division of Cooperation DOOR U.A
For more information:
DOOR Partners
Honderdland 70
2676 LS Maasdijk
T: +31 (0)174 28 62 42
p.vanschetsen@doorpartners.nl
www.purplepride.nl