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China: Jingdong and Jianong to sell Costa Rican pineapples
A few days ago, the Jingdong Fresh Produce Delegation visited Costa Rica. After extensive communication with the local enterprises and farm owners, a strategic partnership was agreed with the domestic fruit trading enterprise, Jianong group. From the end of June, Costa Rican pineapples will be sold in the whole of China for the first time. Costa Rica is the largest exporting country of fresh pineapples.
Jingdong plans to sell Costa Rican pineapples in China for the first time with the cooperation of Jianong
Thanks to the efforts of the Costa Rican government, the pineapples produced already formally qualify according to the Chinese standards for market entrance. The first batch of pineapples has already been sent out at the beginning of June. The batch will reach Shanghai in the end of June and will be sold exclusively in the Jingdong fresh produce stores.
A production line for the Costa Rican pineapples
After the pineapples reach China, they will be distributed to service centers for top quality fruits and vegetable products in China. With the assistance of Jianong, a stable supply of high-quality pineapples will be established.