Market offering free entry to first time buyers
To take advantage of the promotion, visitors must go to the main entrance of the Fruit and Veg Market and pay £5 cash to the man in the security booth. He’ll give them an entry ticket to display in the cab of their vehicle, and a New Buyer Guide with a map and list of wholesalers. When they've finished buying, the £5 will be reimbursed.
The offer is valid from Monday 12 June to Friday 11 August, and is limited to commercial vehicles. Fruit and Veg Market wholesalers are open from 00:00 to 06:00, Monday to Saturday (some wholesalers do open earlier and close later).
source: newcoventgardenmarket.com