Opal® partnered with a group of leading food and family influencers during the 2016-2017 season as a part of a national marketing campaign aimed at encouraging parents to help kids eat healthier by incorporating Opals into their snacks and lunchboxes.
Influencers including food bloggers in major markets throughout the country highlighted and emphasized Opal’s natural non-browning quality which makes it a perfect option to pack in lunchboxes, top off salads and create delicious, healthy snacks.
The campaign produced a strong response generating more than 2 million impressions on various social media platforms throughout the campaign. While Opal’s season has ended, followers of the partner social influencers continue to pin, tweet, post and share content.
“We’re beyond excited to collaborate with some of the country’s leading food bloggers. Social Influencers really resonate with our brand’s audience,” said Chuck Zeutenhorst, general manager of FirstFruits Marketing of Washington. “These partnerships continue to provide meaningful engagement and help drive organic brand awareness.”
Elements of Opal’s campaign include easy lunchbox recipes, product giveaways and a series of videos including one from food blogger Amanda Pa of Heartbeet Kitchen that demonstrates Opal’s natural non-browning superpower.
For more information:
FirstFruits Marketing
Dennis Jackson
East Coast Regional Marketer
Tim Corkill
West Coast Regional Marketer