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What are the keys to successful fruit distribution?

When exporting fresh fruits to other countries, distributors must constantly meet high quality standards in order to maintain a good reputation. GoodLife, a Vietnamese company with Japanese investors, sells fresh fruit to the US, the EU, Japan and Korea and shares how to become a partner on the international market.

Sanitizing from pests
GoodLife exports dragon fruits, mangoes and other fresh fruit varieties that are often considered as ‘tropical’. In Japan for instance, selling these fruits for consumption purposes requires checking for quarantine pests such as fruit fly. GoodLife uses a method such as VHT to accomplish this.

Elimination of bacteria/mold 
Unmarketable changes in product quality may occur even in cases of short-term storage where good ventilation and proper temperatures have been maintained. That’s why GoodLife decided to invest in a proven solution for ethylene removal and the elimination of mold/bacterial spores; the Bio Turbo from Miatech.

“After using Bio Turbo for our cold storage last year, we were very pleased with the results that we experienced. Our fruits can now be stored for longer periods while maintaining freshness and appeal, especially those fruits which produce more ethylene gas during the natural ripening process”, says GoodLife Director Oda Hiroyuki. The full reference letter can be read here

No use of chemicals 
And lastly, neither during sanitizing, nor in storage should distributors use aggressive chemicals, as most of them are banned in many countries. To keep fruits fresh, GoodLife uses environmental and human-friendly solutions, such as Bio Turbo.  

High quality standards along with tough competition on the international fruit market might become a major obstacle for many distributors. But with innovative solutions for improving fruit quality, other distributors can succeed in this highly competitive market.

For more information:
Ms. Tạ Nhật Hoàng Oanh 
Tel: +84 129 666 1840

Oleg Kuts
Miatech, Inc.
Tel. +1 503 659 5680

Publication date: 6/19/2017


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