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Italy: Fast foods introducing more fruit and vegetables

Seedless table grapes are one of the most popular products on the British market, that's why there were many Italian exhibitors specialised in seedless grapes at the London Produce Show 2017. But there were also citrus fruit and juice producers.

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"We have been working on the British market for the past 35 years. We attend this fair because it is well organised and represents the perfect occasion to talk to our clients," explained Raffaella Didonna from Didonna Trade in Bari. 

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Raffaella Didonna

The British market is always looking for new seedless table grape varieties as "supermarkets focus a lot on what's new. Our job is to provide new products but also to guarantee high quality levels."

As regards citrus fruit, Sara Grasso from Oranfrizer said that "we supply a wide range of products and the most successful is Pgi blood oranges. Juices are very popular over here as consumers really appreciate the characteristics of our products."

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Sara Grasso from Oranfrizer

Sara also took part in a few preparatory meetings where it was explained that a small revolution is underway in British fast foods, as recipes are including more and more vegetables. It could be the result of the Five-a-Day campaign launched a few years ago. "This trend is emerging from consumers who want to improve their diet when not at home." 

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Filippo Valenzano and Giuliano De Filippis

Pioneer of the London Produce Show is OP Giuliano Puglia Fruit from Rutigliano (Bari), which exports table grapes to Great Britain. "One of the most popular varieties is Pristine, a late white seedless variety with a good shelf-life. 2017 will be an important year due to Brexit, but we remain positive as, so far, our sales have not been affected. We have been taking part in the fair since the first edition and those who work well are truly rewarded." 

Publication date: 6/19/2017


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