British children’s snack company Googly Fruit has launched its range on the UK high street for the first time, following a deal with Superdrug.
The brand, currently only available in Ocado, has focused on flavours that are not too strong for young palate with the organic products, which will be available this summer.
The range consists of three products: fruit crunchy puffs, which are branded as an alternative to crisps; fruit made crunchy, made from 100% fruit; and fruit squeezy pouches, which contain one of a child’s five a day. All are free from added flavourings and preservatives.
Googly Fruit has been praised for its ability to conceal vegetables in its products, making them more appealing to children.
To coincide with the high street launch, the brand has launched an in-print PR campaign in a bid to encourage other retailers to consider its products.
source: foodbev.com