Six weeks after announcing a merger with another fruit company, Chelan Fresh has entered into an exclusive marketing agreement with Columbia Valley Fruit of Union Gap, Washington.
Under the agreement, Chelan fresh will be the exclusive marketer of Columbia Valley Fruit’s organic and conventional apples. The fruit will be marketed under the organic Cascade Crest label and the conventional Trout label.
“Our growers are our top priority – whether it be providing support and guidance to produce great quality fruit, or making strategic moves to assure top returns for their efforts,” Orlin Knutson, partner and spokesperson for Columbia Valley Fruit, said in a statement. “We are confident that the market access achieved through this alliance with Chelan Fresh will provide our growers with exciting economic opportunities well into the future.”
Under the agreement, which goes into effect Sept. 1, partners Knutson, Mark and Tom Tudor, Chris Vizena and Bill Monson will retain ownership of Columbia Valley Fruit.
source: goodfruit.com