International Paper’s North American Container business and the beloved Peanuts gang have teamed up to provide a creative bulk packaging concept for the produce industry. Snoopy, Charlie Brown and other beloved Peanuts characters will grace international paper packaging.
Available exclusively from International Paper’s five Bulk facilities to growers and shippers, product displays include corrugated bulk bins featuring Snoopy touting fresh watermelons and “It’s the Great Pumpkin” corrugated bulk bins portraying Snoopy, Charlie Brown and Linus.
According to Scott Dillon, director, Marketing, International Paper’s North American Container business, “This powerful combination is a standout, drawing customer attention and increasing sales by making shopping a fun experience. Peanuts has a multi-generational appeal, and this is a solid way to capture the consumer sentiment around this iconic brand.”
For more information:
Heather Raulerson
Paper International Paper
Tel: +1 352 895 6660