Ready Pac Foods, a subsidiary of Bonduelle, today announced it will expand into the growing Fresh Meal Category with the introduction of its new Fresh Prep’d brand of fresh meals.
Beginning in September, the brand will launch two product lines: Fresh Prep’d Soup Kits and Fresh Prep’d Wrap Kits. The product lines will deliver fresh, healthy and convenient meal options with delicious, bold tastes and on-trend flavor profiles.
Over the last year, the Fresh Prepared Meal Category has grown 8.9%, making it an $8.3 billion category and growing more than two times the total of the food and beverage category in the U.S. Entering the fastest growing category allows Ready Pac Foods to continue to position itself as the leader in fresh prepared meal solutions and give more people the freedom to eat healthier.
“We saw a great opportunity to diversify the company’s offerings and provide consumers with the convenient meal options they are looking for, especially as sales of products in the perimeter of the grocery store continue to grow,” said Ready Pac Foods CEO Tony Sarsam. “The new Fresh Prep’d brand falls in line with our overall business strategy to gain market share in the growing fresh prepared foods category beyond salads.”
According to custom research conducted by Ready Pac Foods, consumers struggle to find solutions that meet all of their needs for convenient, fresh, healthy and great tasting meals. They told the company that options available today throughout the grocery store often force them to compromise on one or more of these important needs, foregoing great taste for convenience or healthy options for flavor. With the introduction of Fresh Prep’d branded products, consumers will soon enjoy delicious and satisfying options that are both convenient and healthy.
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