As consumers across North America pack their bags for summer vacations in the weeks ahead, the savviest among them will tuck in a little something extra—a freshly rebranded New Zealand JAZZ apple—with an aim to refresh their palates and their pocketbooks.
A $3,000 grand prize awaits the winner of JAZZ apples’ Summer Vacation Sensation Instagram Contest, which encourages participants to post “sensational” photos of the fruit taken during their summer adventures. Additional memory-making prizes, like Yeti coolers, GoPro cameras, and other outdoor-fun gear, will reward runners-up. The contest begins June 19 and spans the next eight weeks.
“As part of the JAZZ brand refresh, we’re reminding everyone of the apple’s amazing portability,” said Joe Barsi, president of T&G Global, North America, owner of the JAZZ apple brand. “With a dense texture and crisp crunch, not to mention an always-refreshing eating experience, a JAZZ apple is truly the ideal travel companion.”
The contest asks participants to post images of JAZZ apples at any destination or vacation setting.
“We believe the contest will appeal to the precise audience the brand aims to reach, and are excited to present this high-profile, fun opportunity to attract and engage that audience this summer and beyond,” said Brock Nemecek, regional marketing manager for T&G Global, North America.
T&G and marketing partner Oppy will work closely with retailers to generate support for the contest, while amplifying it on various social platforms through mid-August.
Join the fun and post your most sensational travel photos, starring a fresh crop JAZZ apple, following and tagging @jazzappleus, and using #jazzsensation on Instagram.