Recently, the company signed an agreement of strategic collaboration with a number of Chinese fruit growers and cooperatives to to set up the PPFC, a new organisation that promotes the export of certified food products from China. The PPFC will be a main partner of the China Association for Consumer Products Quality and Safety Promotion (CACPQSP), a sub-organization of the General Administration of Quality Supervision, Inspection and Quarantine (AQSIQ) in China.
PPFC
PPFC is a national platform for the export of high-end Chinese fruits. All members are large growers and export companies certified for food export. The platform will help Kingship better participate in the competition in the global market by improving its core competencies and providing it with a supply of high-quality products.
PPFC's partners include:
- Shenzhen Kingship (http://en.szkingship.com/)
- Botou Dongfang Fruit (www.btdfgp.com)
- Botou Yafeng Fruit (www.yafengfruit.com)
- Great Wall Fruit (www.greatwallfruit.com)
- Hebei Tianbo Fruit (www.tianbofruit.com.cn/)
- Guanxian Runfeng Fruit Purchasing and Processing Company
- Haiyang Jin Chengtai Agricultural Products (www.yantaiapple.com)
- Ruicheng Jinshunyuan Fruit Industry (www.chinafreshapple.com)
- Qifeng Fruit (www.qifengfruits.com)
- Xinji Yulong Fresh Food (www.yulongfood.com)
- Merrycall (www.merrycall.com)
Launch ceremony of the PPFC
Kingship having a meeting with Asociacion de Exportadores de Chile (ASOEX)
According to Mr. Hanqing Li, the CEO of Shenzhen Kingship, to improve Chinese export business and satisfy the needs of domestic consumers, Kingship has signed an agreement with an airliner to ship their products by chartered flights for the first time from Seattle straight to Baiyun Airport in Guangzhou in July.
According to Li, earlier this year the company started working closely with Chinese government authorities to implement a traceability system for imported fruit, as well as to ensure the quality of products; specifically, they have a strategic agreement with China Consumer Goods Quality and Safety Promotion Association, an organization dependent of AQSIQ, China's phytosanitary body.
For more information
Shenzhen Kingship
http://en.szkingship.com/