Almond Board California selects Padilla for Industry Communications Program
"The almond industry has embarked on an effort to accelerate innovation and improve sustainable practices within the industry”
California almond growers produce 80 percent of the world’s almond supply. The Almond Board’s industry communications program is aimed at reaching the farmers, processors and allied industry members who help meet the significant and growing global demand for almonds. Key initiatives are focused on advancing production and processing practices for continuous improvement in the industry.
The Almond Board has worked with FoodMinds – an award-winning food and nutrition communications and consulting company that is part of the Food + Beverage division of Padilla – for several years. Work will be co-led by Tina Charpentier, senior vice president with the Environmental Sciences practice in Minneapolis, and Laura Cubillos, FoodMinds founder and executive vice president with the Food + Beverage practice in San Francisco.
“The almond industry has embarked on an effort to accelerate innovation and improve sustainable practices within the industry,” said Carissa Sauer, the Almond Board’s manager of industry communications.
Lynn Casey, Padilla’s CEO, said that food, beverage and nutrition continue to be strong growth areas for the agency, both with commodity boards, such as the Almond Board, and with consumer packaged goods.
“We’re delighted to grow our work with the Almond Board,” Casey said. “This complex industry communications assignment is a testament to our expertise and passion for all aspects of the food industry.”
“Our team seamlessly brings together environmental science and regulatory experience, food and nutrition expertise, creative and digital prowess, research and strategic insights,” said Cubillos.
The combined roster of food clients at Padilla and FoodMinds includes the Alliance for Potato Research and Education (APRE), Hass Avocado Board, the Federation of Quebec Maple Syrup Producers, Land O’Lakes, Nestlé, Prosciutto di Parma, U.S. Highbush Blueberry Council, Welch’s and many others.
For more information:
Julie Behr
Padilla
Tel: +1 612 455 1706
Julie.Behr@PadillaCo.com