Origine Group makes Sweeki kiwi available year-round

Origine Group - the owner of the brand Sweeki kiwi has decided not to stop product availability by making Sweeki a product available 12 months a year - and claim to do so without a drop in quality.

After a few months of negotiations, a trading partner was identified that shared the Origine Group strategies. The first approaches took place during Fruit Logistics in Berlin, and eventually there was a partnership agreement with an important Chilean producer. Now, the first Sweeki kiwifruit containers have landed in China in Guangzhou Market and will soon enter into Indonesia and Malaysia.

"The interest for China and the Far East markets is a constant of the business policies of Origine Group. A first approach took place in early January 2017 when, at the time of the arrival of the first Sweeki container in China, the Guangzhou Market organized a variety of promotional initiatives where they received a very positive feedback."

“Supply continuity - says the General Manager of Origine Group, Alessio Orlandi - is the key basis for creating brand recognition, but more important is to provide the same quality standard to the customers throughout the year. The first important step has been taken”.

For more information:
www.sweeki.co
www.origine-group.com