Uruguay citrus player reaching consumers with new varieties
"Every day, we work to be the largest Citrus Player in the Southern Hemisphere. We provide food to millions of people, therefore we intend to organize the production according to the market needs and trends."
As part of this strategy, San Miguel has been developing a varietal conversion program in order to adjust to customers and consumers demands.
Alejandro Buratovich explains that this renovation project is focused on the production of new fruit varieties, which contain the characteristics most validated by the market. For example, in the case of mandarins, that are easy to peel, seedless or almost seedless fruits.
Buratovich adds: “The conversion caused an important change in the mix of species we grow. This required some changes and improvements, in terms of harvest and packing”.
Several years ago, Uruguay opened up citrus exports to the United States, bringing a new strategic horizon for San Miguel. “Since then, we have focused on generating new contacts with local customers and knowing in depth the American market behavior”-says Alejandro-. “Following a rigorous production protocol, we have invested in packing, cooling and degreening chambers and certain protections required in our work process”.
Today, as a result of this varietal renovation, from San Miguel, Uruguay adds to the lemon and mandarin exports to the US, the new variety of “cara cara” oranges: a special red-fleshed product they expect will meet American consumers demands.
source: http://www.sanmiguelglobal.com