Snow storms and frost damage
The local fruit producer on site is a sad sight. "80-90 per cent of my crop will fail this year", explains Röthlisberger, while he shows how you can tell by the apple blossom if the apple tree has died. "Unfortunately, there is no insurance for frost damage to apple production, the huge damages will far exceed the yields."
Photo: The team at Swiss Food Concepts GmbH:
Nathalie L., Regina B. and Andrea L
The effort involved in the management of the plant - such as hail protection - must also be provided for by the small harvest. What is clear is that what there is of the harvest must be sold at good prices. Swiss Food Concepts wants to help with their special campaign: Every apple counts!
The pouch will put things straight!
In autumn, Swiss Food Concepts will take apple juice pressed by the fruit producers and bottle it in small beverage pouches. The pouches, however, are to be pre-ordered and paid for now.
Photo: Drinks pouches with campaign slogan and straw for easy drinking
On the Kickstarter website the orders are now being accepted. The customer pays 1.50 francs per pouch and using this money the packaging is ordered and 80% of the profit goes directly to affected fruit producers. The pouches will be delivered to customers in autumn 2017 by mail. "Companies are also able to participate and give their employees or customers a healthy break as each pouch contains the juice of two apples," says Lazzara, who is responsible for the Innovative Business Creation division. The juice is preserved in the pouch for up to one year. The pressed juice is gently heated and filled hot; without water, sugar or other additives.
The campaign will be presented in detail at facebook.com and kickstarter.com. A video animation explains how the revenues for the fruit growers can be increased. The company, Swiss Food Concepts GmbH, was founded in 2013 and now produces in Wynigen, canton of Berne. Situated in an old building from 1888, a variety of creative food and beverage products are developed, produced and bottled on 1500 square metres.
For further information: Swiss Food Concepts GmbH Lobärgstrasse 35 3423 Ersigen Switzerland media @ sfconline.