"It's just as if a company that put all its effort into creating a brand, packaging or a slogan, saw its ideas copied by someone else."
Michele Melillo, Maurizio Ventura and Marzia Zani at the Sun World stand.
People are always convinced that dishonesty pays off. However, public opinion is increasingly concerned about matters of honesty and transparency.
"Violating a vegetable patent means honest businesses become less competitive. It's not by chance that some breeders are refusing to share the most successful products with Italian producers."
Michele Melillo, Maurizio Ventura and Marzia Zani at the Sun World stand.
People are always convinced that dishonesty pays off. However, public opinion is increasingly concerned about matters of honesty and transparency.
"Violating a vegetable patent means honest businesses become less competitive. It's not by chance that some breeders are refusing to share the most successful products with Italian producers."
Remaining on the topic of varietal innovation as a tool to make a product stand out, the idea of not being taken into consideration must have a certain effect on a breeding company.
Of course, new varieties offer advantages in terms of productivity and/or lower growing costs. And, of course, most of the advantage is for producers.
Creators of new varieties provide a service to growers and traders, as they make available genes that are better compared to the previous ones. Innovation is the motor behind growth.
"Producers and traders pay all their other suppliers, so we cannot understand why innovation suppliers should not be paid (through royalties)."
FreshPlaza would like to join in in the appeal to respect intellectual property: there are already lots of problems in this sector, let's not create more.
For further information:
Maurizio Ventura
Sun World European licensing manager
Sun World International
Email: mventura@sun-world.com
Web: www.sun-world.com