Dole campaign to market fruit to kids with Pixar's Cars

Dole is taking its message of healthy living to the North American open road this summer with a program geared toward engaging families on their road trips and summer vacations with tools that create healthier meal and snacking options. “Fuel Up with Dole” kicks off May 25 with road-tested character-inspired recipes, vacation nutrition tips, a family photo contest with prizes and other activities inspired by Disney Pixar’s Cars 3.

Dole’s largest collaboration with Disney to date, the “Fuel Up with Dole” healthy-living initiative supports the National Eat More Fruits and Vegetables Day, and runs through September 4 in the U.S. and Canada. Cars 3 characters will be featured on nearly 400 million DOLE Bananas, Pineapples, Salads and Berries in U.S. and in Canadian supermarkets throughout the summer with a dedicated microsite, digital interactions, blogger and social programs complementing the in-store fun.

“After successful campaigns centered on Moana and Beauty and the Beast, Dole is excited to take the next step in our relationship with Disney by helping parents when they need it the most – during summer vacation and on the annual family road trip,” said Bil Goldfield, director of communications for the Dole Food Company.

“We know that fruits and vegetables are the body’s highest performance fuel source, so we thought joining Cars 3 was the perfect way to showcase how easy it is to take healthy summer living on the road when you fuel-up the right way.”

For more information:
www.dole.com/Disney
source: fb101.com