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"Start of the German "Experience your Market" celebrations"

"With us beats the heart of the trade!"

On the 9th May, the start-up "Erlebe Deinen Markt 2017" [Experience your Market 2017] took place in Germany. Market managers from all over Germany and Switzerland gathered in the Borbecker market in Essen to celebrate the official launch of the German weekly-market campaign. All stall holders had festively decorated their stands.

"Erlebe Deinen Markt" is the German expression of the European movement "LYLM Love Your Local Market", which more than 3,000 markets in 17 countries are taking part in.




In line with the global LYLM theme 2017 "Markets for the new generation", the German campaign is running a "generation freshness" theme, and aims to show children and young people how important it is to shop at your local weekly market from an economic, social and cultural point of view.

From now on, citizens can look forward to many colourful and interesting market experiences. All market stalls are festively decorated. Everyday there are feasts with samples of regional and international specialities. 
 

About "Love your local market" and "Erlebe Deinen Markt"
"Love your local market" was launched in 2012 by NABMA (National Association of British Market Authorities) in England. In 2017, more than 3,000 markets in 17 countries are to take part in the festivities. "Love Your Local Market" is the biggest European market event.

The initiators of the international movement are the WUWM (World Union of Wholesale Markets) in The Hague. The German activities are coordinated by the association GFI Initiator der internationalen Bewegung ist die WUWM Weltunion der Großmärkte in Den Haag.

The success of the campaign lies in its great public impact. Erlebe Deinen Markt" provides a positive topic in a powerful international and national network. It supports market sellers and market operators at all levels, giving them new self-confidence and pride. Despite the challenges the weekly market trade faces, joy, fun experiences and positive social encounters are the focus of the celebrations.

More information can be found at:
www.erlebedeinenmarkt.org
www.facebook.com/erlebedeinenmarkt
www.loveyourlocalmarket.org
 
or at GFI Deutsche Frischemärkte e.V.
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