From 11.30am, the five finalists will offer a rundown of their innovative fresh produce marketing, and take part in a discussion about the strategic thinking behind each campaign.
Get first-hand insights into their marketing approaches and put your questions to the finalists at the Fresh Marketing Insights session, located in ‘P Rooms 1-3’ during day two of the Hort Connections event at the Adelaide Convention Centre.
Joining Produce Plus editor Gabrielle Easter at the MOYA Finalists session will be:
- Kylie McKnight on behalf of Australian Truss Tomatoes to discuss the ‘Vine ripened. Hand picked. Never bettered’ campaign – a collaborative effort by Costa, Flavorite and Perfection Fresh to increase awareness and consumption of truss tomatoes over the peak summer period.
- Craig Perring of Horticulture Innovation Australia to talk about the ‘Secret Serve’ campaign to increase consumption of onions at mealtimes among parents and their kids.
- Matt Stillwell of Compac Sorting Equipment to offer insights into the ‘Spectrim Launch’ marketing campaign that targeted a range of stakeholders to create awareness and position the produce grading system as the industry world leader, while also enhancing the brand reputation of Compac’s clients’ fresh produce.
- Janice Byrnes on behalf of Zespri’s sales and marketing team for a look into the ‘Go for Gold’ Australian campaign that helped increase Zespri’s SunGold kiwifruit sales.
- Julian Carbone and the Lenswood Apples marketing team to discuss the 2016 ‘Rockit Apple’ campaign that launched the new apple variety in Australia, introducing Rockit as a snack apple into the fast moving consumer goods marketplace.
- The winner of the 2017 PMA-Produce Plus Marketer of the Year Award will be announced during the Hort Connections Gala Dinner later that night.
For more information
PMA A-NZ
Renee Harrison
r.harrison@pma-anz.com
www.pma-anz.com