Netto: more misshaped apples and carrots on German shelves
The products were placed in prominent positions in the shops. The aim was to draw customers' attention and increase their appreciation for these types of food. These not-so-perfect products were sold at good prices: a 2 kg bag of apples cost 1.49 euro and a 1 kg bag of carrots went for 0.69 euro.
"More tolerance for crooked fruit and vegetables!" the Netto Discount Supermarket chain has been saying this for four years in a row. The retailer is taking a leading role in this area. The regular sales campaigns are a favourite among Netto customers. Other sales campaigns relating to the Netto sustainability initiative are held throughout the year and are adjusted according to availability during the German harvesting season.