Unpeeled baby potatoes in restaurants most likely to be Jazzy

It is no longer necessary to peel the Jazzy potato from C. Meijer. This Dutch potato farmer's variety, which was introduced seven years ago, just needs to be washed. It can also be served after only ten minutes of cooking. This ease of use fulfills a need and production of the Jazzy has increased enormously over the last few years. "Volume doubles every year and we are in the fortunate position that there is always more demand that we can supply. So we don't know what this variety's maximum volume is yet", says sales manager Erik Oggel.

Alternative for pasta and rice
"Its uses are very diverse. When you dine out, you will, nine times out of ten, be served unpeeled baby potatoes. They are more than likely Jazzy potatoes. In Belgium, a lot of bulk packaged Jazzy potatoes are sold to caterers. They are also sold in kilo, or bulk microwave bags. If you let the Jazzy mature, is is sold in standard bags at the supermarket as potatoes suitable for boiling. So, with the Jazzy, you can prepare a tasty meal for everyone and it is a great alternative for pasta and rice."

"The Jazzy is popular throughout the whole production process. Farmers get a good harvest per hectare, because despite small tubers, there are 25-30 spuds per per plant. In addition, the Jazzy is easy to handle during packaging and logistics because they do not discolour and go blue and last for a long time."

Sustained quality
"Besides its ease of use, the Jazzy is a nice tasting potato. We present it, for example, cold, topped with herbs ", says Erik. "The Jazzy is of a constant quality, nicely uniform and delivers a reliable yield, which makes us successful in the dining sector."

"The advantage is that clients can offer Jazzy-potatoes year-round. They are now available from Israel, Morocco and Spain. Supermarkets generally determine the demand, so we introduced the www.jazzy.eu.com website, to help retailers. We have received positive feedback and some nice initiatives have been created. At shows, we have shared out kilo-bags of French Jazzy-potatoes in their thousands and we are expecting many people to return next year."

For more information:
Erik Oggel
C. Meijer B.V.
Tel: +31 113760100
Mob: +31 650489101
ErikOggel@meijer-potato.com
www.meijer-potato.com