"Season of Flavor" extended"

An American apple producer reports huge successes with its spring Season of Flavor promotion, which included customer favorites, Ambrosia™, KIKU®, Kanzi®, Jazz™ and Pacific Rose™ apples. CMI's Season of Flavor program kicked off in early March and has spurred creative apple retail displays across the nation.

To celebrate the success of the promotion to date, and to continue its momentum, CMI has announced the launch of an “Encore Promotion” extending the Season of Flavor for two leading branded apples - Jazz™ and Pacific Rose™. Jazz™ is a crisp apple with a memorable crunch, perfectly sweet and tangy on the taste buds. Pacific Rose™ is very juicy with a refreshing sweetness and mild taste, perfect for fresh apple fans. These flavorful apples drive repeat purchases by delivering a quality eating experience.

According to George Harter, Vice President of Marketing at CMI Orchards, “Jazz™ and Pacific Rose™ offer retailers a competitive advantage, driving excitement and strength to their apple commodity,” he said. “Promoting premium varieties, while driving a quality eating experience during these late spring and early summer months, is the perfect way to capture incremental dollars and strengthen profits.”

The Season of Flavor “Encore Promotion” is designed to help retailers take advantage of this short window of opportunity to drive category sales. CMI is offering incentives for retailers and produce managers through a display contest and other perks and prizes.

Jazz™ and Pacific Rose® apples are grown and marketed in the U.S. by CMI Orchards, Rainier Fruit Company and The Oppenheimer Group.

For more information:
Linda McFarland
CMI Orchards
lindam@cmiorchards.com
www.cmiorchards.com