How many kg of frozen food does each German eat per year?
Consumers look for fast solutions
TK recorded a moderate growth of 1 percent in the food retail trade, including home services. The sales volume reached 1.805 million metric tonnes. Revenues from TK products in the retail sector rose by 2 percent to €7.570 billion.
The figures show a trend in nutrition and cooking: consumers are looking for simple, fast and healthy solutions in their daily diet and cooking routines - TK offers these in a variety of high quality forms - and above all without preservatives. Particularly popular therefore are frozen meals and pizzas, followed by vegetables. It takes on average 25 minutes to prepare a meal and every third meal takes 10 minutes. There is no time for washing and peeling vegetables or preparing an elaborate meat dish. Consumers also often like to combine frozen products with fresh ones.
Today, cooking is, of course, a combination of ready-to-eat food and freshly prepared ingredients. This is confirmed by the recent Nestlé study, "How Germany Cooks in 2016". Professional chefs are also increasingly using frozen products.
The DTI sales statistics is the only source for market data which captures both the development of TK in the home and in the retail industry as well as the professional users in Germany's non-domestic industry.
Deutsches Tiefkühlinstitut e.V.
Carola Herckelrath
Tel.: +49 (0)30 280 93 62-12
Mail: herckelrath@tiefkuehlkost.de
Web: www.tiefkuehlkost.de