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Thai fresh-cut durian arrives on the Chinese market

ThaiFarmFresh (TFF) is a brand of Novana Limited from Thailand.  The exclusive distributor of the brand in China is Zhenjiang Harvest Limited, which is a subsidiary of the Harvest Season Group. On March 7, 2017, the two parties signed their Memorandum of Understanding about exporting fresh-cut durian to China at the Thai consulate in Shanghai. Both the commercial consul and agricultural consul of Thailand witnessed the signing ceremony.

The development of new technologies in Thailand has enabled ThaiFarmFresh (TFF) to extend the shelf life of their fresh-cut durian to 15 days, which will greatly benefit supermarkets, fresh fruit markets and e-commerce platforms in China. Chinese consumers are thus provided with sweet and ripe durian at reasonable prices.

Ms. Nijia Zhuang, commercial consul of the Kingdom of Thailand gave her thumbs up for the fresh-cut durian.

"This is the first time that ThaiFarmFresh (TFF) brought this technology to China. By coating the durian with an edible organic cellulose, the shelf life of fresh-cut durian is extended to 15 days. Chinese consumers will have access to the best Thai durians with great flavor and quality. This technology will put an end to the export of unripe durians and fruit with poor quality," said Ms. Zhuang.

Ms. Nijia Zhuang, commercial consul of the Kingdom of Thailand gave her thumbs up for the fresh-cut durian.

This year, for the first time, specially processed durian has been shipped to China directly from plantations in Thailand. The fresh-cut durian is coated with a layer of harmless organic substance. This revolutionary approach of fruit preservation has the following advantages:

1. There will be no more risk of getting low-quality durian. 
2. People will be able to enjoy delicious Thai durian directly shipped from           Bangkok to China by air. 
3. Harvested when it reaches optimal maturity, the fresh-cut durian tastes         sweet and silky. 
4. The fresh-cut durian is convenient to eat because peeling is no longer           necessary. 
5. The fresh-cut durian is processed based on GMP and HACCP standards.

For more information, please call +86 400 1818 988 or send an email to info@harvestseason.net.

Publication date: 4/21/2017


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