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Francisco Quesada from The Valley Fruit: Export Company

"Expanding the export of our Mexican Hass avocados to new markets"

“As we focus on the United States at the moment, days like Cinco de Mayo and the Super Bowl (American Football Main Event) give a boost to our export numbers. As we normally export between 300 tons and a 350 tons (average), around these days we export up to 540 tons. The demand is sky high, so these happenings are a great success for our company, explains Francisco Quesada from The Valley Fruit: Export company from México.

The company is located in Uruapan, Michoacán and exports conventional and organic Hass Avocados. Francisco: “Our production field has the necessary export license, issued by the JLSV (Local board of plant health). We provide the national and international market with our avocado, which is of high quality at attractive prices. Our region is the main region to produce the Mexican avocados.”

He explains that the avocados from México have a year-round supply. However, sometimes the market has a greater or a lower supply. According to Francisco, they make sure that even though there is less production volume, the clients receive the demanded volumes of the same quality avocados. “Even though there is less production, we have to find a way to meet the agreements with our clients.”"

The organic production is more difficult in terms of the necessary attention. Moreover, they are strict rules about material that we are allowed to use and residue restrictions etc. However, this doesn’t mean that the production is unstable. In the case of organic supply, we always provide the clients with the volumes that we agreed upon”, continues Francisco.

At this moment the main export market of The Valley Fruit is the United States. “We are interested in finding new contacts, as well in other markets such as Canada and Europe. The first step is to have customers test our avocados and experience the fine texture and product conditions. From there on we need to grow and increase exports to these markets. The infrastructure and capacity to collect fruit allows us to easily satisfy the demand and the need of our clients. We always try to deliver our fruits in the best condition and on time.

Francisco concludes: “It’s a sad situation in Peru with the difficulties they are having (torrential rains and floods), and the only thing we can do is try to support them. Such a situation for the Peruvian economy isn’t really affecting our business. It’s the US economy and the dollar/peso rate that influences our activities. However, we are very positive for this year. We believe we have a good quality product. If you manage to maintain the quality, show that you have a year-round supply and make sure you always deliver your products according agreements, things will be positive anyhow. That’s how we have managed to export to the US, and we wish to expand to Canada and Europe.”

For more information:
Francisco Quesada
The Valley Fruit: Export Company S.A. de C.V
Michoacán, México
E: francisco.quesadas@gmail.com

Publication date: 4/20/2017


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