Tenderstem® announce partnership with TV personality Donal Skehan

Tenderstem recently announced a new partnership with TV personality and food writer Donal Skehan. Donal is set to be the face of the new Tenderstem National Recipe Hunt competition, launching in May. The competition will be supported through on-pack promotion, digital and social advertising and PR.

Chief marketing officer for Tenderstem in the UK, Michelle Toft, said: “We are delighted to be working with such a passionate, exciting foodie. Donal is perfect to inspire consumers to try Tenderstem in new and varied ways. We want to scout out the nation’s finest culinary creations, from as many people as possible, to learn how they are cooking our versatile vegetable.”

The partnership with Donal was launched last week at an exclusive media event at L’Atelier Des Chefs in central London. Donal hosted a cookery class for 15 media and influencers that walked people through two breakfast/brunch recipes. The National Recipe Hunt competition will run online for three months with the winner getting to meet Donal at an exclusive cookery class in July.

For more information:
Kyla Flynn or Katy Meehan
Tel: +44 0113 307 0113/0207
kyla.flynn@mcgpr.co.uk
www.tenderstem.com.uk
www.coregeo.co.uk