A total of five 40 feet containers, loaded with apples from the areas of Zaragoza and Lleida, will be shipped to a customer in the African continent. These apples are of the Golden variety and their calibre is a little smaller than those usually demanded in Europe. "Right now, we are selling them for 0.46 Euro per kilo, compared to the 1.50 Euros that is paid in Europe," states Juan Manuel Mellado, manager of Mer&Ca.
"We handle the product very carefully, placing the polished apples in their holders, in bags, to keep them in good condition, and we use the Spanish seal to promote their origin," explains Mellado. "It's a shame we don't promote our products more proudly. Other markets, like England, France or Italy, have no qualms about putting their flag on everything and we still have trouble with that," says the manager of Mer&Ca.
For more information:
Juan Mellado Carrera
Mer&Ca.
Tel.: +34 633 468 243