Switzerland: Migros has best reputation

This year’s GfK Business Reflektor is showing, for the fourth time in a row, that Migros has the best reputation of all prominent Swiss companies. Especially the assessment of Migros’s social and ecological engagement is clearly ahead of all others.

Photo: migros.ch

Together with research institute fög of the University of Zürich, the GfK Business Reflektor annually measures the reputation of 50 prominent Swiss companies by means of a representative questionnaire.

For the 2017 ranking, more than 3,500 people from all over Switzerland were questioned. The questions were about things such as image, quality, sustainability, uniqueness, but also identification with and sympathy for the company.

In the past ten years, Migros was number one six times, including the last four years in a row. Dr Anja Reimer from GfK Switzerland about the result: “Migros achieves the best possible assessment for all reputation dimensions. Especially the continuous efforts of Migros in the field of sustainability are paying off. Migros is rated the best by far.”