Avocados From Mexico (AFM), the No. 1 selling avocado brand in the U.S. has collaborated with TABASCO® Sauce again for the return of the Fiesta del Fuego campaign. The promotion is designed to increase consumption during Cinco de Mayo by providing recipe recommendations for numerous delicious snacks that can be prepared with Avocados From Mexico and TABASCO® Sauce.
"We are excited to bring this dynamic program back to shoppers this year," said Dianne Le, Sr. Shopper Marketing Manager at AFM. "The Fiesta del Fuego campaign is a fully integrated program providing our retail partners with strategic 360 degree support from both brands. All elements have been thoughtfully designed to ensure the promotion resonates with shoppers across their path to purchase — pre-store, in-store and post-store."
Running from April 3 to May 5, 2017, this year's promotion has been designed with a number of eye-catching, co-branded in-store bins, joint displays that conveniently hold both Avocados From Mexico and TABASCO® Sauce products and unique signage — all meant to inspire shoppers to create festive Cinco de Mayo recipes highlighting additional ways to enhance the flavor of any dish during Fiesta del Fuego available on AFM's website. Additional support includes in-store radio and trade print advertising.
"In the U.S., Cinco de Mayo continues to grow in popularity and has become well-known as a widespread celebration of all things Mexican," said Alvaro Luque, President of Avocados From Mexico. "By pairing two category leaders — the always in season Avocados From Mexico and TABASCO® Sauce — we are making shoppers' in-store purchase decisions simple: couple these two ingredients for good food and a good time when celebrating with family and friends this Cinco de Mayo."
AFM will be deploying a strong digital/social push with brand ambassadors, social influencers and paid media support through various platforms such as Facebook, Twitter, and Paid Search.
Contact:
Danielle Lees
Tel: (916) 774-9600