Promoting healthy eating while raising awareness of the wholesome goodness of avocados, I Love Avocados™ kicked off an ongoing promotional campaign with the Send Avocado Love #YouGotAvos event.
For the week leading up to Valentine’s Day, I Love Avocados delighted their U.S. based social community with the opportunity to send complimentary bags of I Love Avocados to someone special. The Send Avocado Love #YouGotAvos campaign kickoff realized instantaneous excitement by fans, bloggers and online influencers on Instagram, growing engagement by 258% in just a few hours. In a matter of days, the reach on social topped 140,000, proving that the love of this tasty superfood is as ripe as ever.
Delivery of complimentary bags
In the weeks that followed, complimentary bags of I Love Avocados emerged on the doorsteps of unsuspecting avocado fans across the country. The delivery included instructions for unlocking the identity of their secret admirers by posting on Instagram along with the hashtag #YouGotAvos. In addition, the goody bag gifters could repost an e-card from I Love Avocados’ Instagram to notify their recipient, #YouGotAvos.
Since Friday, March 17, 2017, I Love Avocados realized a combined reach of 89,000 (and growing) on Instagram from both mentions and hashtag posts by the brand's influencer family and community of avocado lovers.
“We were genuinely thrilled with the response of the initial campaign, as It just proves the power of avocados and how people are so very passionate about them,” said I Love Avocados Marketing Manager George Henderson. When asked what’s next with the campaign, he stated, “I Love Avocados is planning to create more fun avocado freebies and giveaways throughout 2017 to spread avocado love everywhere. Fans can keep in touch through news, giveaway announcements, and coupons by signing up at iloveavos.com and following on social media.”
Contact:
George Henderson
West Pak Avocado
Tel: 951-296-5757