Almost 10 years after it was first launched, consumer response regarding the "I Piatti Unici" range is very positive. The mixed salads are an excellent healthy alternative to a sandwich on the go and are just as practical, as they come with both cutlery and condiments.
It's not by chance that La Linea Verde, owner of the Dimmidisì brand, received the "Product of the Year 2017" recognition in the Ready to Eat Salad category precisely with the "DimmidiSì… al Piatto Unico" range.
Thanks to these products, DimmidiSì is the leader in a segment worth €20 million. Customers appreciate the simple yet well-balanced recipes which combine Italian tradition with the latest trends promoting the consumption of berries, seeds, dried fruit and beneficial ingredients such as aloe.
The range now includes 10 products. As the mixed salads are enriched with various ingredients, La Linea Verde carries out a careful selection to guarantee its high quality standards. All the products have a shelf-life of 7 days.
With the launch of two products as part of the Benessere line, the graphics of the entire range was renovated to give more visibility to the products inside the bowl. In addition, the colour identifies the different recipes (for example, purple was chosen for the healthier salads) and the yellow post-it identifies the ranges suitable to be eaten on the go.
The range now includes 10 products. As the mixed salads are enriched with various ingredients, La Linea Verde carries out a careful selection to guarantee its high quality standards. All the products have a shelf-life of 7 days.
With the launch of two products as part of the Benessere line, the graphics of the entire range was renovated to give more visibility to the products inside the bowl. In addition, the colour identifies the different recipes (for example, purple was chosen for the healthier salads) and the yellow post-it identifies the ranges suitable to be eaten on the go.
At the moment, I Piatti Unici range is only available in Italy, but the company working to start exporting them soon.