Based on your current location, we selected the North America edition of FreshPlaza.com for you I want to remain in this edition
Please click one of the other regions below to switch to another edition.

world_map North America Latin America Oceania Africa Asia Europe


Job offersmore »

Specialsmore »

Top 5 - yesterday

Top 5 - last week

Top 5 - last month

Exchange ratesmore »

Washington Apple Commission to increase marketing in China & India

As part of its new, five-year strategic plan, the Washington Apple Commission has proposed focusing its marketing efforts and spending for the next two to three years on Red Delicious and Gala apples in five key international markets: Mexico, India, China and Hong Kong, Vietnam and Indonesia.

“We clearly identified the markets where we saw value-plus,” WAC President Todd Fryhover told commission members in a meeting Wednesday.

Fryhover also proposed rolling back marketing spending to 2012 levels in several markets where retail sales have been deemed less advantageous to growers—Central America, Thailand, Malaysia and Singapore, Taiwan, the Middle East and Colombia and Peru—for a savings of about $700,000 in the 2016-17 crop year.

“In principle, for the next two to three years, we see it as no surprise that the focus will be on Reds and Galas,” he said. “The more we can move to foreign markets, especially dispersed to some of our value-added markets, the better off the growers are going to be.”

source: goodfruit.com

Publication date: 3/20/2017


Receive the daily newsletter in your email for free | Click here


Other news in this sector: