Wonderful® Pistachios, known for its iconic “Get Crackin’” ads, launched an interactive online game, “Destroy Ernie’s Evidence” featuring its biggest star, Ernie the Elephant. The pistachio-loving, computer-generated spokes-elephant made his debut last fall in the largest-ever “Get Crackin’” campaign, and entertained millions of football fans during Super Bowl LI. Now Ernie is unveiling a series of fun games that challenge pistachio fans to crack open the mystery of his quasi-memorable night of mischief.
“Destroy Ernie’s Evidence” offers pistachio lovers the chance to cover up Ernie’s shenanigans after his wild party with the Squirrel Sisters was captured on camera. After awakening and discovering that the SD card with all the embarrassing footage is gone, Ernie may be missing more than just his dignity. He’ll do whatever it takes to destroy the incriminating evidence before anyone sees it.
In a series of online games released every two weeks on HelpErnie.com, fans can get crackin’ on the case and win valuable prizes along the way. Follow Ernie through eight of his TV commercial locations while he tracks down the Squirrel Sisters and the infamous video. Players can explore interactive environments, hunt for clues to find the missing video footage, and enter for a chance to win prizes until the video is finally recovered and the grand prize claimed. The game can be played now through June 30, 2017. All prizes will be awarded after the sweepstakes ends.
Adam Cooper, vice president of marketing, Wonderful Pistachios, added, “Ernie’s influence has already led to pistachios’ sales volume increasing by more than 35 percent. Whether you are throwing an Ernie-sized party to watch your favorite sport or playing our ‘Destroy Ernie’s Evidence’ game, Wonderful Pistachios is the smart snack to satisfy your cravings without compromising your healthy eating goals.”
Contact:
Missy Miller
Tel: 310-966-8328